REG - S4 Capital PLC - Director/PDMR Shareholding

S4 CapitalAnnouncement

14/06/2024 15:15

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RNS Number : 5637S  S4 Capital PLC  14 June 2024

S4 CAPITAL PLC

("S4 Capital" or the "Company")

Notification of transactions by Persons Discharging Managerial
Responsibilities ("PDMRs")

The Company received notification on 13 June 2024 that pursuant to a
pre-approved trading plan dated 20 May 2024, on 23 May 2024 Brady
Brim-DeForest, a PDMR, sold 1,429,546 ordinary shares of £0.25 each at a
price of £0.515 each (for an aggregate price of £736,216.19).

The shares were sold to meet to meet US tax liabilities triggered by full
ownership of his shareholding in S4 Capital.  Post-sale, Brady
Brim-DeForest's shareholding in the Company is 3,967,678 shares.

This notification is made under Article 19(1) of the EU Market Abuse
Regulation 596/2014 as it forms part of domestic law by virtue of the European
Union (Withdrawal) Act 2018 ("MAR"). The information set out below is
provided in accordance with the requirements of Article 19(3) of MAR.

 1   Details of the person discharging managerial responsibilities / person closely
     associated
 a)  Name                                                                            Brady Brim-DeForest
 2   Reason for the notification
 a)  Position/status                                                                 CEO, Technology Services / PDMR
 b)  Initial notification /Amendment                                                 Initial notification
 3   Details of the issuer, emission allowance market participant, auction
     platform, auctioneer or auction monitor
 a)  Name                                                                            S4 Capital plc
 b)  LEI                                                                             21380068SP9V65KPQN68
 4   Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each
     place where transactions have been conducted
 a)  Description of the financial instrument, type of instrument and identification  Description: Ordinary shares of 25 pence each (Ordinary Shares)
     code

                                                                                     ID Code: GB00BFZZM640
 b)  Nature of the transaction                                                       Sale of shares

 c)  Price(s) and volume(s)

Price (s)  Volumes (s)
                                                                                     £0.515     1,429,546
 d)  Aggregated information

     -       Volume

1,429,546
     -       Price

                                                                                £0.515
     -       Total

 £736,216.19
 e)  Date of the transaction                                                         23 May 2024
 f)  Place of the transaction                                                        XLON

d)

Aggregated information

-       Volume

-       Price

-       Total

 

1,429,546

 £0.515

 £736,216.19

e)

Date of the transaction

23 May 2024

f)

Place of the transaction

XLON

 

 

Tim Maw

Deputy Company Secretary

+44 (0) 20 3793 0003

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