RCS - MicroSalt PLC - Placement of SaltMe! Crisps on Thrive Market

MicroSaltAnnouncement

13/06/2024 07:00

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20240613:nRSM2200Sa&default-theme=true

RNS Number : 2200S  MicroSalt PLC  13 June 2024

 

 

 

This is a Reach announcement and the information contained is not considered
to be material or to have a significant impact on management's expectations of
the Company's performance. Reach is an investor communication service aimed at
assisting listed and unlisted (including AIM quoted) companies to distribute
non-regulatory news releases into the public domain. Information required to
be notified under the AIM Rules for Companies, Market Abuse Regulation or
other regulation would be disseminated as an RNS regulatory announcement and
not on Reach.

 

13 June 2024

 

 
MicroSalt plc

 
("MicroSalt" or the "Company")

 

Placement of SaltMe! Low Sodium Crisps on Thrive Market

 

MicroSalt plc (AIM: SALT), a company commercialising a patented technology to
produce full-flavour low-sodium salt, continues to expand its reach of SaltMe!
low sodium crisps with a new placement on Thrive Market, an e-commerce
membership-based retailer offering natural and organic food products.

 

The placement is for all four flavours of SaltMe! 5 oz bags.  First orders
will be made later this month.

 

Rick Guiney, CEO of MicroSalt, said: "We are extremely excited about the
placement of our SaltMe! low sodium crisps on Thrive Market.  Thrive Market
is an extremely well-regarded and national e-commerce platform offering
natural and organic food products to their members. With over 1.2 million
members, they speak directly to consumer looking for healthier snack options.
This new placement across three new United Natural Food Distribution Centres
allows us the opportunity for additional retail distribution and new account
placements."

 

About Thrive Market

 

Thrive Market carries more than 6,900 products from over 800
brands, including organic and non-GMO foods, ethically sourced meat and
seafood, non-toxic home and beauty products, organic and biodynamic wine, and
items for babies and children. Thrive Market also offers approximately 700 of
its own products, available exclusively to members. The company allows users
to filter their search results by more than 90 different diets and lifestyle
choices. Examples of filters include vegan, paleo, keto, gluten-free, Fair
Trade certified, and non-GMO project verified products.

 

Thrive Market is based on an annual membership model, which allows the company
to keep prices low. Thrive Market offers incentives to members including
discounts, gifts, exclusive product collaborations, and samples with orders.
For every paid Thrive Market membership, a free membership is donated to a
family in need in the United States as part of the company's Thrive Gives
program. Students, teachers, veterans, nurses, and first responders are also
eligible for free memberships.

(https://thrivemarket.com/ (https://thrivemarket.com/) )

For more information, please visit www.microsaltinc.co
(https://microsaltinc.com/) , follow on X @microSaltPLC or contact:

 

 MicroSalt plc                                                 Via Flagstaff PR
 Rick Guiney, CEO

 Flagstaff PR (Financial PR)                                   +44 (0)20 7129 1474
 Tim Thompson / Alison Allfrey / Anna Probert

 microsalt@flagstaffcomms.com

( )

About MicroSalt®

 

MicroSalt® produces a patented full-flavour, low-sodium salt for food
manufacturers and consumers.

 

MicroSalt is a major potential disruptor in the food market, thanks to its
micron sized particles which deliver the same sense of saltiness to a wide
range of foods but with approximately 50% less sodium. Excess sodium
consumption is a significant contributor to cardiovascular disease and
MicroSalt's solution meets the rising demand for healthier alternatives to
traditional salt. The WHO has set a target for reducing global sodium intake
by 30% by 2025, which it estimates will save 7 million lives by 2030.

 

Each year, cardiovascular disease costs the UK £19 billion - if the average
salt intake was reduced by one gram per day, it has been estimated that 4,147
lives and £288 million would be saved each year in the UK. As a nation, the
UK consumes 183 million kilograms of salt each year, and 70 per cent. of the
typical person's sodium intake is hidden in processed foods.

 

Operational since 2018, MicroSalt uses a patent-protected technology which
helps create high barriers to entry within the reduced-sodium salt market. The
group has a US patent and 14 patent applications pending in other
jurisdictions globally.

 

The Directors believe that MicroSalt is well positioned to capture growth in
the low sodium market, which is expected to grow exponentially, and that there
is also scope to enter the larger salt market.

 

MicroSalt has a three-pronged marketing strategy, targeting large B2B food
manufacturers, the B2C market and e-commerce customers. Microsalt's all
natural, low-sodium solution is well positioned to take advantage of the
fast-growing market for a healthier alternative to traditional salt.

 

ENDS

( )

 

 

 

 

 

 

 

 

 

( )

( )

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAGZGMVNZFGDZM