RCS - Grid Dynamics - Grid Dynamics & Yieldmo: Next-Gen ML Platform

Grid Dynamics HoldingsAnnouncement

15/02/2024 15:00

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RNS Number : 3229D  Grid Dynamics  15 February 2024

Grid Dynamics and Yieldmo Implement a Next-Generation ML Platform Accelerating
Time to Market for New ML Models and Improving Performance for Advertisers

Key Takeaways:

·      Grid Dynamics and its client Yieldmo have co-innovated to develop
an advanced ML platform with a comprehensive toolset that helps to streamline
ad tech processes and improve the overall effectiveness of ad campaigns.

·      Leveraging the new ML platform, Yieldmo optimizes campaign
delivery and performance for its advertisers, while taking advantage of the
platform's high scalability, fast time to market for new features and low
maintenance requirements.

SAN RAMON, CA / ACCESSWIRE / February 15, 2024 / Grid Dynamics
(https://pr.report/onmQJrbP) Holdings, Inc. (NASDAQ:GDYN) (Grid Dynamics), a
leader in enterprise-level digital transformation (https://pr.report/U3ljfIwb)
services and solutions, today proudly announced its client Yieldmo
(https://pr.report/GDUB-6gC) , a leading advertising technology platform, has
deployed an innovative ML platform that is highly efficient at matching users,
publishers, and advertisers to optimize campaign delivery and performance.
Yieldmo is a smart, programmatic ad exchange operating on massive amounts of
data and processes billions of ad placements daily. Yieldmo and Grid Dynamics
co-innovated to deploy this new ML platform providing benefits that include
high scalability, fast time to market for new features, and low maintenance
requirements.

IMAGE:
https://www.accesswire.com/imagelibrary/5c6462e2-64dc-46d8-a14a-12e9055c3065/833927/griddynamicsinnovation.png
(https://www.accesswire.com/imagelibrary/5c6462e2-64dc-46d8-a14a-12e9055c3065/833927/griddynamicsinnovation.png)

In real-time, this solution curates the ad inventory for Yieldmo's various
target audiences, campaigns, and advertisers and assesses how likely a
particular ad request is to result in a desired event, such as a click or
video completion. Having such capabilities requires sophisticated machine
learning (ML) models and advanced software engineering to develop and deliver
ML models to production. It also requires a robust, scalable, and proven ML
platform, drastically reducing operation costs and simplifying the process of
running business experiments. Read this blog post (https://pr.report/nHXJK12g)
to learn more details about this scalable, configuration-driven ML Platform.

"The ad experience significantly impacts the success of advertising campaigns,
so we developed a flexible and scaled experimentation and optimization system
to maximize outcomes for our clients," said Sergei Izrailev, Head of Analytics
and Data Science at Yieldmo.

"ML platforms, MLOps, and LLMOps become increasingly more important for
virtually all enterprises as the development of AI/ML solutions intensifies,"
said Ilya Katsov, VP of Technology at Grid Dynamics, "We have a very solid
offering in this area and collaboration with Yieldmo is a great illustration
of how it helps to create a state-of-the-art solution even for a challenging
and demanding domain such as internet advertising. "

Grid Dynamics is advancing the rapid deployment of ML platforms with its
innovative ML Platform Starter Kit, one among many innovative,
business-driving solutions underpinning the company's GigaCube
(https://pr.report/BOXfhVFu) growth strategy. Visit this page
(https://pr.report/nyODAPUr) to learn more about the Grid Dynamics ML Platform
Starter Kit.

About Grid Dynamics

Grid Dynamics (NASDAQ:GDYN) is a digital-native technology services provider
that accelerates growth and bolsters competitive advantage for Fortune 1000
companies. Grid Dynamics provides digital transformation consulting and
implementation services in omnichannel customer experience
(https://www.griddynamics.com/solutions/digital-experience) , big data
(https://pr.report/2psXhKdO) , analytics (https://pr.report/n0VGNoZH) , search
(https://pr.report/LDe5lwJM) , artificial intelligence
(https://pr.report/GtaWYnrz) , cloud & DevOps (https://pr.report/JdQALZ25)
, and application modernization (https://pr.report/qnTuwWvi) . Grid Dynamics
achieves high speed-to-market, quality, and efficiency by using technology
accelerators, an agile delivery culture, and its pool of global engineering
talent. Founded in 2006, Grid Dynamics is headquartered in Silicon Valley with
offices across the US, Mexico, Jamaica, the UK, Europe, and India. To learn
more about Grid Dynamics, please visit www.griddynamics.com
(https://pr.report/DrnzMfSU) . Follow us on Facebook
(https://pr.report/81KQExTp) and LinkedIn (https://pr.report/Whl3Ywd4) .

About Yieldmo

Yieldmo is an advertising platform that helps brands improve digital ad
experiences through creative tech and AI, using bespoke ad formats,
proprietary attention signals, predictive format selection, and privacy-safe
inventory curation. Yieldmo believes all ads should captivate users and be
tailored to their liking. We help brands deliver the best ad for every
impression opportunity. Thanks to our advances in Artificial Intelligence
(AI), our proprietary measurement technology, and our close relationships with
publishers, this vision is increasingly attainable. Discover more at
www.yieldmo.com (https://pr.report/Gx16Ug2s) .

Forward-Looking Statements

This communication contains "forward-looking statements" within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 that are not historical facts, and involve risks and
uncertainties that could cause actual results of Grid Dynamics to differ
materially from those expected and projected. These forward-looking statements
can be identified by the use of forward-looking terminology, including the
words "believes," "estimates," "anticipates," "expects," "intends," "plans,"
"may," "will," "potential," "projects," "predicts," "continue," or "should,"
or, in each case, their negative or other variations or comparable
terminology. These forward-looking statements include, without limitation,
quotations and statements regarding the Yieldmo ML platform, product
capabilities, and our company's future growth including with customers.

These forward-looking statements involve significant risks and uncertainties
that could cause the actual results to differ materially from the expected
results. Most of these factors are outside Grid Dynamics' control and are
difficult to predict. Factors that may cause such differences include, but are
not limited to, any factors limiting our partnership with Yieldmo, product
capabilities, the benefits of products, and our company's growth and growth
strategy.

Grid Dynamics cautions that the foregoing list of factors is not exclusive.
Grid Dynamics cautions readers not to place undue reliance upon any
forward-looking statements, which speak only as of the date made. Grid
Dynamics does not undertake or accept any obligation or undertaking to release
publicly any updates or revisions to any forward-looking statements to reflect
any change in its expectations or any change in events, conditions or
circumstances on which any such statement is based. Further information about
factors that could materially affect Grid Dynamics, including its results of
operations and financial condition, is set forth under the "Risk Factors"
section of the Company's quarterly report on Form 10-Q filed November 2, 2023,
and in other periodic filings Grid Dynamics makes with the SEC.

Media Contact:

Cary Savas

+1 (650) 523 5000
csavas@griddynamics.com (mailto:csavas@griddynamics.com)

SOURCE: Grid Dynamics Innovation

 

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