REG - Gfinity PLC - Gfinity appointed partner of Saudi Pro League

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17/11/2022 07:01

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RNS Number : 6817G  Gfinity PLC  17 November 2022

 

Gfinity appointed esports strategy development partner of Saudi Pro League

 

Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider
has been appointed by Saudi Pro League (SPL) as the exclusive esports
strategy development partner.

 

SPL is responsible for the management and organisation of the top division of
professional football in Saudi Arabia. A core ambition of SPL is to strengthen
its digital offering, driven by gaming, to increase fan engagement for the
league and grow a global audience.

 

Gfinity's appointment is with immediate effect and its first assignment is to
help bring forward SPL's virtual football gaming strategy with an emphasis
on grassroots' competition, gameplay, and live experiential events. It will
gather input from SPL's key stakeholders, including the Saudi Esports
Federation (SEF), to create this multiyear programme.

 

The Kingdom of Saudi Arabia (KSA) is one of the world's fastest growing
gaming nations, benefitting from having two thirds of its population under the
age of 35. Saudi Arabian esports and gaming company Savvy Games Group recently
announced a $38bn investment strategy to establish KSA as a centre for esports
and gaming by 2030.

 

SPL Chairman Abdulaziz Alafaleq said:

"At SPL, we are strengthening every aspect of how fans access, engage with,
and enjoy our league and Saudi football.

"We are also aware of how fans' consumption of sports is changing. A younger
demographic, globally dispersed and connected by technology, makes digital and
gaming an important part of our journey to meet the growing demand for SPL
and its products.

"Our ambition is to make SPL a leader in the future of football gaming, to
provide new products and opportunities which connect fans, engage them with
SPL and share the excitement of Saudi football.

"We are delighted to work with the team at Gfinity to deliver these
ambitions."

John Clarke, CEO Gfinity said:

 

"We are excited to work with SPL and its stakeholders to develop their
multiyear esports strategy. KSA is fast becoming one of the world's leading
gaming epicentres fuelled by a young population, their passion for gaming and
significant investment by the government in every area of the gaming
ecosystem. Gfinity will utilise its years of experience working with leading
sports rights holders such as Formula 1 and the English Premier League to
create a world leading structure and programme."

 

ENDS

Enquiries:

 Gfinity plc                                                      www.gfinityplc.com (http://www.gfinityplc.com)

 John Clarke, CEO                                                 ir@gfinity.net

 Canaccord Genuity Limited (AIM Nominated Adviser & Broker)       Tel: +44 (0)207 523 8150
 Bobbie Hilliam / Patrick Dolaghan

 

 

About Gfinity

Gfinity is a leading media and technology company in the fast-growing esports
and gaming sector.  Founded in late 2012, Gfinity established itself as
esports and community engagement experts. More recently, the company's
business model has evolved to reflect the rapidly developing gaming market,
sharpening its strategic focus, based on 3 distinct areas:

Gfinity Digital Media is made up of 11 sites that reach more than 15 million
monthly unique active users and delivers 75 million impressions per month
across its social network of over 7,000,000 followers.

The Gfinity Engagement Platform (Athlos) is a fully configurable, white-label,
bespoke solution, designed to maximise community engagement through
competitive play, and is already trusted by some of the world's biggest gaming
and esports organisations.

Our JVs and Partnerships - Esports Solutions - allow the Company to benefit
from co-owned ideas, working with partners who value and benefit from
Gfinity's expertise, to create products such as the Global Racing Series with
Abu Dhabi Motorsport Management, and esports activities for Manchester United
FC, and Formula 1.

About Saudi Pro League

Established in 2008, Saudi Pro League (SPL) oversees the management and
organization of the highest league for professional football in Saudi Arabia.
SPL operates an 'open league' with a promotion/relegation system and, since
its establishment, SPL has grown in recognition, and is currently 1st in the
Asian Football Confederation rankings. (Source: AFC Clubs Competitions
Ranking, Transfer Market).

 

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