REG - Frasers Group PLC - Strategic Retail Partnership with GMG

FrasersAnnouncement

27/02/2025 13:15

For best results when printing this announcement, please click on link below:
https://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20250227:nRSa7492Ya&default-theme=true

RNS Number : 7492Y  Frasers Group PLC  27 February 2025

Date: 27(th) February 2025

 

Frasers Group announces 10-year strategic retail partnership with GMG

 Ambitious 50-store expansion plan set to increase Frasers Group's footprint
in the Gulf region and Egypt

Today, Frasers Group ("Frasers" or "the Group") announces a strategic retail
partnership with GMG, a global retailer, distributor and manufacturer of
international and home-grown brands across sport, lifestyle, health and beauty
and more, as Frasers continues its ambitious international growth plans.

GMG has a strong presence in the Gulf, North Africa and Southeast Asia, where
it's a key distributor and operator of Nike stores as well as its home-grown
multi-brand sports retailer, Sun & Sand Sports, among others. The new
partnership will facilitate Frasers Group's expansion in the Gulf and Egypt,
with its ambitious retail expansion plan, targeting 50 new Sports Direct store
openings across the Gulf and Egypt over the next five years. The first year of
the partnership will see the introduction of five new stores in the region,
creating a solid foundation to further grow Sports Direct.

Michael Murray, CEO of Frasers Group, said: "GMG is an unrivalled retailer in
the region, operating and distributing an incredible portfolio of global
brands in markets where we see real growth potential, particularly in sports
and lifestyle. By leveraging GMG's scale, deep retail expertise and market
knowledge, our partnership will support the growth of our Sports Direct brand
in the Gulf and in Egypt."

Mohammad A. Baker, Deputy Chairman and CEO of GMG, commented, "Our
collaboration with Frasers Group represents not just a key milestone but a
strategic expansion that underscores our commitment to redefine the sports
arena across all markets in which we operate in. By introducing Sports Direct,
a flagship brand in the industry, we are further positioning ourselves as a
dominant force within the retail sports industry. At GMG, with over four
decades of experience, we are committed to use our expertise in providing the
best choices for quality products. We are uniquely positioned to integrate and
scale Sports Direct's presence successfully, bringing it closer to our
consumers and crafting unparalleled sports retail experiences"

 
--- ENDS---

 FRASERS GROUP PLC
 Chris Wootton, Chief Financial Officer        T. 0344 245 9200

                                               E. financial@frasers.group
 Andrew Kasoulis, Investor Relations Director  T. 07826 532191

                                               E. Andrew.Kasoulis@frasers.group
 Rosie Oddy, Brunswick Group, PR Advisors      T. 07734 861279

                                               E. frasersgroup@brunswickgroup.com (mailto:frasersgroup@brunswickgroup.com)
 Kathleen Glover                               T. 07878 771800

 Frasers Group PR                              E. fgpr@frasers.group

 

About Sports Direct

Sports Direct is a leading retailer of sports and fitness footwear, clothing,
and equipment. A brand driven by purpose; our mission is to use the powers of
sport to champion the legend in everybody. Whatever your sport, whatever your
style, and whatever your ambition, we offer the quality and choice to make
everyone feel like a winner. Whether it's football, running, training, boxing,
walking, dance, cycling or swimming, we aim to serve, support, and inspire
with products that bring out the best in everyone.

About Frasers Group plc

Frasers Group started as a small store in Maidenhead in 1982 and from there,
grew to become a global powerhouse. As the business evolved, 2019 saw the
rebrand of Sports Direct International to Frasers Group plc; a reflection of
the Group's growth and change in market identity.

Led by Chief Executive Michael Murray, the business is set on a formidable
upwards trajectory as it continues to expand with its pioneering approach to
retail. Frasers Group provides consumers with access to the world's best
Sports, Premium and Luxury brands with a vision to build the planet's most
admired and compelling brand ecosystem.

As a leader in the industry, Frasers Group is committed to rethinking retail
by driving digital innovation and providing unique store experiences to its
consumers globally.

About GMG

GMG is a global well-being company retailing, distributing, and manufacturing
a portfolio of leading international and home-grown brands across sports,
everyday goods, health and beauty, properties, and logistics sectors. Its
vision is to inspire people to win in ways that make the world better. GMG's
investments span across six key verticals: GMG Sports, GMG Everyday Goods, GMG
Health and Beauty, GMG Properties, GMG Logistics, and GMG Home.

In line with its 'farm-to-fork' vision, GMG covers the entire food consumption
chain with its state-of-the-art food manufacturing facilities, expanding food
retail network, and distribution of popular international brands. The company
entered the food retail industry by acquiring Géant operations in April 2022.
In February 2023, GMG acquired aswaaq LLC, including its companies operating
in retail, trading, and properties, positioning the group as one of the UAE's
largest community mall operators.

Under the ownership and management of the Baker family for over 47 years, GMG
is a valued partner of choice for the world's most successful and respected
brands in the well-being sector. Working across the Middle East, North Africa,
and Asia, GMG has introduced more than 120 brands across 21 countries. These
include notable home-grown brands such as Sun & Sand Sports, Dropkick,
Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike,
Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

 

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  MSCFLFLFFFIDFIE