REG - Electric Guitar PLC - Management Changes

Electric GuitarAnnouncement

06/06/2024 09:00

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RNS Number : 4061R  Electric Guitar PLC  06 June 2024

6 June 2024

 

 

Electric Guitar PLC

("Electric Guitar" or the "Company")

 

Management Changes

 

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company
providing first-party data solutions, announces the appointment of Jeremy Saul
as Managing Director of 3radical, Electric Guitar's primary operating
subsidiary.

 

Jeremy joins 3radical as Managing Director with extensive experience in
designing and building audience products and solutions. He was most recently
Chief Product Officer at Peprr, the people-first marketing performance
platform. Previously he also worked for seven years at Data Locator Group Ltd
(DLG), the UK's leading first-party data collector and expert in consumer
data. His roles included Head of Agency, Head of Mobile and Head of Digital
Audiences, and he worked closely with clients including Salesforce, Jaguar and
Visa. Jeremy's extensive experience with over 24 years in the marketing
industry will play an integral role in helping 3radical to convert its strong
pipeline into contracted new business.

 

Jeremy's appointment comes as Rebecca Trivella, Commercial Director of
3radical, prepares to step away from the company in July this year. Jeremy,
who will start immediately, will work closely with Rebecca until her departure
in July, ensuring a smooth transition period.

 

The Company also announces that Richard Horwood, Chief Operating Officer, has
been appointed as Company Secretary following Ben Lister standing down as
Chief Financial Officer and Company Secretary last month.

 

John Regan, CEO of Electric Guitar, commented: "We are delighted to be
welcoming Jeremy to the 3radical team as Managing Director. His credentials
underscore Electric Guitar's commitment to strengthening the 3radical team and
driving its future growth. We are excited to work closely together in making
3radical a leader in first-party data solutions and utilising his unique
skillset.

 

"It has been a pleasure to work with Rebecca through our recent successful
transaction and we all wish her great success in her future pursuits."

 

For further information:

 

 Electric Guitar PLC

John Hutchinson                         01189 570 444

 Chair

 Allenby Capital                        020 3328 5656

 (Nominated Adviser and Joint Broker)

 Jeremy Porter

 Piers Shimwell

 Dan Dearden-Williams

 Axis Capital Markets (Joint Broker)    020 3026 0320

 Richard Hutchison

 GIS (Joint Broker)                     020 7048 9400

 James Sheehan

 Yellow Jersey PR                       020 3004 9512

 Charles Goodwin                        electric@yellowjerseypr.com

                   (https://appriver3651008983.sharepoint.com/sites/CompanyData/Shared%20Documents/Corporate%20Finance/Mandated%20Transactions/Electric%20Guitar/Announcements/electric@yellowjerseypr.com)
 Annabelle Wills

 Bessie Elliot

 

Notes to Editors

 

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions
for the marketing and advertising industry, empowering businesses to realise
the value of their first-party data. In an era of changing consumer attitudes
towards the use of their data, tighter privacy legislation, and the demise of
third-party cookies, first-party data is now the key to success in digital
marketing. Electric Guitar's strategy is to acquire and scale businesses that
help marketers maximise the value of first-party data by curating, managing,
and deploying it, and in doing so making Electric Guitar the industry standard
for first-party data solutions. As the first part of this strategy, Electric
Guitar has acquired 3radical Limited, a company that utilises its Software as
a Service platform, 3radical Voco, to enable organisations to engage
individuals and request their data directly using interactive digital
experiences.

Electric Guitar PLC was listed on the Main Market of the London Stock Exchange
on 11 January 2022 and transferred to AIM on 03 May 2024.

For further information please visit www.electricguitarplc.com
(http://www.electricguitarplc.com) .

 

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