REG - Electric Guitar PLC - Board Change

Electric GuitarAnnouncement

17/06/2024 07:15

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RNS Number : 5994S  Electric Guitar PLC  17 June 2024

 

17 June 2024

 

 

Electric Guitar PLC

("Electric Guitar" or the "Company")

 

Board change

 

Electric Guitar PLC (LSE: ELEG) ("Electric Guitar"), the digital marketing and
advertising company providing first-party data solutions, announces that David
Eldridge is today stepping down as a non-executive director of Electric
Guitar, to allow him more time to spend on his other business interests and,
having successfully completed the 3radical reverse takeover, to handover to
the new management team. David remains as an adviser to the Company and a
long-term shareholder, having invested in the Company's recent fundraising.

 

David has led 3radical since its formation some 10 years ago, building it into
one of the world's most established providers of gamification solutions,
harnessing the latest game technology and intelligence to help companies build
first-party databases and understand their audiences better. With offices and
clients in the UK, APAC and the US, David has been instrumental in
establishing global foundations for the future growth of the business.

 

Having achieved this, he approached Electric Guitar last year to benefit from
its experienced commercial leadership team to drive the business forward and
their vision to become a leader in the first-party data solutions space
through their buy and build strategy, coupled with their sales and marketing
expertise.

 

David comments: "With the successful acquisition by Electric Guitar and
fundraising last month, I'm pleased to support the new management of the
business to take it to new heights and step back from my formal role as a
director. This is why I approached the Electric Guitar team last year,
recognising their exceptional commercial experience and expertise, and their
exciting vision. I continue to support the Company as a longstanding
shareholder and look forward to continuing to advise the team as needed."

 

Electric Guitar's Chairman, John Hutchinson, commented: "On behalf of the
Board and the Company, I would like to thank David for his invaluable
contribution during the 3radical acquisition process, as well as for his
commitment to continue advising and supporting us. We wish him well in all his
various endeavours in the future."

 

For further information:

 

 Electric Guitar PLC

John Hutchinson                                         01189 570 444

 Chair

 Allenby Capital (Nominated Adviser and Joint Broker)   020 3328 5656

 Jeremy Porter

 Piers Shimwell

 Dan Dearden-Williams

 Axis Capital Markets (Joint Broker)                    020 3026 0320

 Richard Hutchison

 Global Investment Strategy UK (Joint Broker)           020 7048 9400

 James Sheehan

 Yellow Jersey (Financial PR)

 Charles Goodwin                                        020 3004 9512

 Annabelle Wills                                        electric@yellowjerseypr.com

                           (https://appriver3651008983.sharepoint.com/sites/CompanyData/Shared%20Documents/Corporate%20Finance/Mandated%20Transactions/Electric%20Guitar/Announcements/electric@yellowjerseypr.com)
 Bessie Elliot

 

Notes to Editors

 

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions
for the marketing and advertising industry, empowering businesses to realise
the value of their first-party data. In an era of changing consumer attitudes
towards the use of their data, tighter privacy legislation, and the demise of
third-party cookies, first-party data is now the key to success in digital
marketing. Electric Guitar's strategy is to acquire and scale businesses that
help marketers maximise the value of first-party data by curating, managing,
and deploying it, and in doing so making Electric Guitar the industry standard
for first-party data solutions. As the first part of this strategy, Electric
Guitar has acquired 3radical Limited, a company that utilises its Software as
a Service platform, 3radical Voco, to enable organisations to engage
individuals and request their data directly using interactive digital
experiences.

For further information please visit www.electricguitarplc.com
(http://www.electricguitarplc.com) .

 

 

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