REG - Electric Guitar PLC - 3radical collaboration with Digital Alchemy

Electric GuitarAnnouncement

19/06/2024 07:00

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RNS Number : 9380S  Electric Guitar PLC  19 June 2024

 

19 June 2024

 

 

Electric Guitar PLC

("Electric Guitar" or the "Company")

 

3radical announces collaboration with Digital Alchemy

 

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company
providing first-party data solutions, is pleased to announce that 3radical
Limited ("3radical"), its primary operating subsidiary, has agreed a strategic
collaboration with Digital Alchemy to help drive client acquisition and
engagement.

 

3radical, a leader in gamification and audience engagement solutions, and
Digital Alchemy, a global marketing automation consultancy based in
Asia-Pacific and North America, will collaborate to deliver comprehensive and
personalised engaging marketing solutions. This partnership will further
strengthen 3radical's existing presence in Asia-Pacific and enhance its
relationships with its client base, as well as attract and retain new clients
by leveraging Digital Alchemy's expertise in marketing automation and its
robust technological partnerships with Salesforce, Adobe, SAS, Braze and HCL.

 

By pairing 3radical's Software as a Service platform, 3radical Voco ("Voco"),
with Digital Alchemy's ability to implement and support hyper-personalisation
strategies at scale, clients will be able to increase engagement and generate
valuable first-party data. This integration allows data generated by 3radical
to help inform Digital Alchemy's AI powered decisioning engine to deliver the
right promotion or content to customers. This will embed 3radical more deeply
into its clients' strategies, providing data-driven solutions to enhance
customer engagement, satisfaction and retention. By leveraging real-time data
and interactive gamification techniques, clients can build stronger
relationships with their audiences and achieve higher marketing returns on
investment.

 

John Regan, CEO of Electric Guitar, commented: "We are thrilled to be
collaborating with Digital Alchemy. Its expertise in marketing automation,
combined with its strategic partnerships, particularly in Asia-Pacific,
enables us to offer even more powerful and engaging solutions to our clients.

 

"This collaboration marks an important step in our mission to build a global
technology business focused on first-party data."

 

Chris Tew, Country Manager for Digital Alchemy, commented: "Delivering
gamified marketing campaigns that can be highly personalised, based on the
customer journey and also specific customer attributes, creates a meaningful
improvement in customer engagement and a realistic method of gathering
additional first-party data. This fits in perfectly with Digital Alchemy's
approach to delivering value to its clients."

 

For further information:

 

 Electric Guitar PLC

John Hutchinson                                         01189 570 444

 Chair

 Allenby Capital (Nominated Adviser and Joint Broker)   020 3328 5656

 Jeremy Porter

 Piers Shimwell

 Dan Dearden-Williams

 Axis Capital Markets (Joint Broker)                    020 3026 0320

 Richard Hutchison

 Global Investment Strategy UK (Joint Broker)           020 7048 9400

 James Sheehan

 Yellow Jersey (Financial PR)

 Charles Goodwin                                        020 3004 9512

 Annabelle Wills                                        electric@yellowjerseypr.com

                           (https://appriver3651008983.sharepoint.com/sites/CompanyData/Shared%20Documents/Corporate%20Finance/Mandated%20Transactions/Electric%20Guitar/Announcements/electric@yellowjerseypr.com)
 Bessie Elliot

 

Notes to Editors

 

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions
for the marketing and advertising industry, empowering businesses to realise
the value of their first-party data. In an era of changing consumer attitudes
towards the use of their data, tighter privacy legislation, and the demise of
third-party cookies, first-party data is now the key to success in digital
marketing. Electric Guitar's strategy is to acquire and scale businesses that
help marketers maximise the value of first-party data by curating, managing,
and deploying it, and in doing so making Electric Guitar the industry standard
for first-party data solutions. As the first part of this strategy, Electric
Guitar has acquired 3radical Limited, a company that utilises its Software as
a Service platform, 3radical Voco, to enable organisations to engage
individuals and request their data directly using interactive digital
experiences.

For further information please visit www.electricguitarplc.com
(http://www.electricguitarplc.com) .

 

About 3radical

3radical provides businesses with gamification and audience engagement
solutions through its Voco platform. The company helps brands create
compelling, interactive experiences that captivate and retain customers,
driving deeper engagement and measurable business outcomes.

About Digital Alchemy

Digital Alchemy is Asia Pacific's leading marketing automation services
provider. Founded in 2003, the company specialises in hyper-personalised
marketing strategies to help brands stay ahead of their competitors. The
company offers innovative solutions to enhance customer engagement, loyalty,
and revenue.

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