REG - B90 Holdings PLC - Oddsen.nu marketing agreements

B90 HoldingsAnnouncement

21/05/2024 07:00

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RNS Number : 1630P  B90 Holdings PLC  21 May 2024

RNS: 07.00, 21 May 2024

B90 Holdings plc

("B90", the "Company" or "Group")

Oddsen.nu marketing agreements providing €200,000 revenue in 2024

B90 Holdings plc, (AIM: B90) the online marketing and service provision
Company for the gaming industry, is delighted to announce that Oddsen.nu, a
key affiliate operating within the Group, has signed fixed listing fee
marketing agreements which will provide €200,000 of revenues to the Group in
2024. Under the terms of the agreements, additional revenue may be earned for
marketing services, based on marketing performance, enhancing the potential
value of these contracts.

Executive Chairman of B90 Holdings plc, Ronny Breivik, commented:

"The operations of Oddsen.nu have shifted from being Nordics focused, to
having a global reach. We are delighted that this shift in focus has already
put us in a position to sign long term, value generative partnerships with
reputable partners in the sector.

"Oddsen.nu's new expansion plans are also in lockstep with B90 Holdings' plans
for growing its organic business."

About Oddsen.nu

Oddsen.nu has traditionally focused on traffic from the Nordics and has
recently expanded its platform to a global reach.  It boasts a prominent
forum, enabling users to engage in continuous discussions about sports betting
events throughout the day.  One of the main features of Oddsen.nu is the
unique betting bonuses it offers its visitors. Oddsen.nu's longstanding
commitment to providing winning betting tips to its user base without any
charges also stands out. Oddsen.nu has operated successfully for over twenty
years, with a loyal betting forum, and it's betting tips have resulted in a 4%
return on turnover since 2001, complemented by the offering of free betting
tips (https://oddsen.nu/bettingtips (https://oddsen.nu/bettingtips) ).

Oddsen.nu has built out its focus on matching website visitors with the best
online casino bonuses online, from both new online casinos, and more seasoned
casino operators (https://oddsen.nu/casino (https://oddsen.nu/casino) ).

The business has continued to grow its reach, providing an excellent platform
on which to expand around the world. Consequently, Oddsen.nu is now available
in English and is also allowing optimisation for further language add-ons.
One of the features to be rolled out globally is the lucrative player of the
month competition in the Oddsen.nu forum, where players can add their tips,
and win prizes based on their return.  This popular feature is highly
interactive and builds continuous interest in Oddsen.nu's wider following.
Its relevance to users and success is proven, and is one illustration of
Oddsen's readiness for a global rollout.

-Ends-

For further information please contact:

 B90 Holdings plc                              +44 (0)1624 605 764
 Ronny Breivik, Executive Chairman

 Marcel Noordeloos, Finance Director

 Strand Hanson Limited (Nominated Adviser)     +44 (0)20 7409 3494
 James Harris / Richard Johnson / Rob Patrick

 Zeus Capital Limited (Broker)                 +44 (0)20 3829 5000
 Louisa Waddell / Simon Johnson

 Belvedere (Financial PR & IR)                 +44 (0)20 7653 8702
 John West / Llewellyn Angus / Lily Pearce

 

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