REG - 4GLOBAL PLC - U.S. Soccer Contract Expansion

4GlobalAnnouncement

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RNS Number : 1120F  4GLOBAL PLC  23 September 2024

 

23 September 2024

 

4GLOBAL plc

("4GLOBAL" or "the Company")

U.S. Soccer Contract Expansion

 

4GLOBAL, a provider of data and technology for sports, fitness and wellness
organisations to optimise operational and investment decisions, is pleased to
announce a significant expansion of its agreement with U.S. Soccer.

 

An Insight Solutions project will see 4GLOBAL provide the data, platform and
strategic insights to enable U.S. Soccer to better understand soccer
facilities in the United States. The insights provided will be used by U.S.
Soccer to inform investment and legacy planning with a view to increasing
grassroots participation and growing the game of soccer nationwide.

 

The expansion builds on the initial Insight Labs project completed earlier
this year, which covered a single state. The new agreement is consistent with
4GLOBAL's strategy of building long-term, iterative relationships with
customers as they move through the data maturity lifecycle and uncover new
opportunities to realise value from 4GLOBAL's offering.

 

With North America being a key growth market for 4GLOBAL, U.S. Soccer is an
important reference customer in the region. The Company is actively targeting
other sport governing bodies in the region with a similar vision while
exploring opportunities elsewhere, with the model being replicable across
every football association in the world.

 

Eloy Mazon, 4GLOBAL CEO, said:

 

"Having a high-profile and ambitious organisation such as U.S. Soccer keen to
expand its use of 4GLOBAL's offering is testament to the value we add and the
quality of the service we provide. The beauty of our model is there is no
limit to the business benefits that can be derived from increased use of data,
with the discovery of new opportunities to leverage it a natural part of the
ongoing journey. We look forward to deepening our relationship with U.S.
Soccer further and using our experience with them to expand our presence in
the North American market, a key area of focus in our growth strategy.

 

Instrumental to our success in securing this expansion was our unique blend of
data, technology and strategic support, coupled with our proven track record
in the sector, including with the UK Department for Digital, Culture, Media
and Sport; the Football Association of Ireland; and the Football Foundation.

 

It is pleasing to see that we are now taking our knowledge and expertise to
new markets, enabled by the replicability of and demand for these projects
overseas. This underscores our confidence in the opportunity for further
international deals of this size and scale and we look forward to updating on
further commercial progress in due course.".

 

Contacts

 

 4GLOBAL                                      via Alma
 Eloy Mazon (CEO)
 Keith Sadler (CFO)

 Spark Advisory Partners (Nominated Adviser)  +44 (0)20 3368 3554
 Neil Baldwin

 Canaccord Genuity (Broker)                   +44 (0)20 7523 8000
 Bobbie Hilliam

 Alma Strategic Communications                +44 (0)20 3405 0205
 Josh Royston                                 4global@almastrategic.com (mailto:4global@almastrategic.com)
 Rebecca Sanders-Hewett
 David Ison
 Louisa El-Ahwal

 

About 4GLOBAL

 

4GLOBAL empowers sports, fitness and wellness organisations to make faster,
smarter decisions about their operations, customers and investments through
data and actionable insights.

 

It operates the largest sport participation and facility database in the
world, with more than 4 billion data points.

 

Sourcing data from health & fitness operators, community programmes and
other structured activities through its DataHub while drawing on information
from GPS location updates and wearable devices, 4GLOBAL's unique combination
of data assets provides a holistic view of physical activity patterns.

 

4GLOBAL is at the forefront of predictive modelling and advanced analytics,
with the insights it generates empowering customers to drive efficiencies,
improve customer relationships and make more informed strategic decisions.

 

Its customers span both the public and private sectors, including central and
local governments, cities, sporting bodies, trade associations, health &
fitness operators and sports clubs.

 

Key markets include North America, the Middle East and Europe. Its
headquarters are in London with offices in Miami and Istanbul.

 

4GLOBAL was founded in 2002 and listed on AIM in 2021 under the ticker 4GBL.

 

 

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