I see Paul thinks this might be a very early stage growth company but I am very puzzled by the founders approach.
Firstly SOSANDAR? The first reaction of my friend who is a PR specialist is that the name is wrong. Is it SOSANDER SOSENDAR SOSANDAR - compare with QUIZ ASOS BOOHOO.!
Secondly No figures. Come on - that is just not on.
Thirdly As a fat old man I wouldn't buy clothes from a company that modeled fat old men! My body image is much younger and fitter. So I think the founders (although much slimmer and fitter than me) got it entirely wrong when they personally model some of the larger sizes. People want to see aspirational not actual..
I also have a small position (very small). the name is slightly odd but hey ho, even google was just a misspelling of googol.
I am also not sure of their strategy, Their Facebook page has a really really low number of likes and followers ( A friend of mine runs a local business and has more than them!)
And using some basic web analysis tools their website visitors are currently also low.
Their daily visitors is approx 621, and monthly is approx 18,000
(Boohoo has 110,000 daily and 3.2 mil monthly)
These are all using free website traffic tools, so of course may not be entirely accurate)
But isn't this exactly what an early stage growth company looks like?
I will keep an eye on traffic and views and maybe think again later.