One of the most well-known pivots in investing is the one that made Warren Buffett one of the richest men in the world. Buffett started off working for Ben Graham and initially followed his deep value methods. Buffett described this investing approach in his 1989 Berkshire Hathaway Annual Letter to shareholders:

If you buy a stock at a sufficiently low price, there will usually be some hiccup in the fortunes of the business that gives you a chance to unload at a decent profit, even though the long-term performance of the business may be terrible. I call this the “cigar butt” approach to investing. A cigar butt found on the street that has only one puff left in it may not offer much of a smoke, but the “bargain purchase” will make that puff all profit.

Despite doing very well employing this strategy, Buffett didn’t always remain a “cigar butt investor”.

The Pivot

In 1959 Buffett met Charlie Munger, then a lawyer in Los Angeles, at a dinner organised by mutual friends. The two men kept in touch and their friendship and business relationship blossomed. Initially, Buffett remained a deep value investor and Munger practised law, but by the 1960s this had a profound impact on both of their lives. For Munger it convinced him to change career:

It took me a long time to wise up that [Buffett] had a better way of making a living than I did. But he finally convinced me that I was wasting my time.

For Buffett, it is Munger he credits with changing his investment philosophy, which is most often summed up in the following quote:

Forget what you know about buying fair businesses at wonderful prices; instead, buy wonderful businesses at fair prices.

Given the track record of these investing giants, it would be churlish to dismiss this wisdom. However, followers of Buffett and Munger know that they often like to speak in aphorisms and reality is often a bit more nuanced. Both academic studies and the experience of “cigar butt” investors show that deep value investing can still generate exceptional returns. It is also clear that what the market considers a “wonderful business” changes far more quickly than the business itself.

The biggest issue with “cigar butt” investing is not the returns, but how well it scales, and the temperament required. Indeed, great returns can actually require a strategy shift.…

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