I have decided to anoint UP Global Sourcing Holdings (LON:UPGS) with a new theme song:

You were blind and I want to help you see, to make a believer out of you. You were lost but now you are found...

It talks to the many doubters out there (implicit in the price!). Clearly the song was a shamanic premonition about what would happen in 30 yrs time to UPGS. 

Q: What you all missing? A: UPGS is a profitable quality growth stock that despite massive persistent exogenous headwinds has grown positively but not as much as it could or will as headwinds ease from severe (to a more typical low to moderate range).

I read comments and see that people get very confused in their labels and heuristics around the stock. For example, there are persistent doubts that anything other than a modest premium should be on the stock as it lacks genuine star brand power.  Cookie cutter wisdom! Its not the brands dudes!! Its the system!!! UPGS is a competitor consuming virus!!!! (enough exclamations now)

What do I mean? Yes the brands do have cache and value and they help place products with retailers and make customers return and/or flip from maybe to yes in their buy decisions. Very important. But this is just the exterior of the doughnut...and we all know its the juicy jammy inside that's the killer.  The jam at UPGS is that they have a superior or killer operating model to all their competitors. I'm not going to bore you (or me) with a description. Its something you need to look and decide for yourself. IMO the many travails of covid illustrate this. I'm

This is a 3 year old post from me covering the data from mainly pre covid where I claim that UPGS's growth is significantly under appreciated and was set for a dog leg inflection up as the business matured and transitioned fully out of cheap/commodity product and into more branded and higher quality customers with an overseas growth take-off too:

https://www.stockopedia.com/co...

Its obviously out of date and reconstructing the data post covid hiatus makes no sense. Nothing can be the same or a continuum after that and UPGS needed to find a new grounding. But my prospective investment gamble is that UPGS can resurrect this growth trajectory and  make the headway…

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