I think this is an underused tool, but at the same time I'm not sure how to utilise my research with Google Trends. Does anyone use Google Trends and if so have you got any tips or ideas of how to interpret it into researching a stock?
I wrote about the use of Googles data sets about a year ago when doing a piece on Chat GPT and Google Bard. From what I can tell, whilst the data seems like it holds some untapped value, it just isn't a reliable measure as it can't tell us anything about customer spending habits. I was looking at bar visits at Revolution Bars (LON:RBG) and J D Wetherspoon (LON:JDW), using Google Maps, Business ratings and tags on Instagram. I thoughts this might help inform share price moves. In short, it wasn't 'very helpful. Google trends might be more viable, I would be interested to hear the thoughts of others.
