Executive Summary
The group develops, aggregates and distributes a range of mobile and participation television applications. Programming is distributed on major channels and platforms including Sky Digital in the UK; Future TV, LBC, MBC, Dubai Television and Rotana in the Middle East; and Zee TV and Star TV in India. The Group currently broadcasts approximately 50 hours of live television per day on the Sky Digital platform in the UK. It is planning to launch an interactive 24-hour channel on the AsiaSat 3S platform which is accessible in over 50 countries, and to licence our formats and programming to Canal+ in France. It is also developing new opportunities in the USA and Latin American markets.
Company History
- In 2002, Andrew Wilson and Bertrand Folliet (CEO and COO identified the participation television market as having significant growth potential and established Cellcast UK to capitalise on this and on their experience in this market
Current Events
Business Model
The Group develops, aggregates and distributes a range of mobile and participation television applications. It produces live interactive programming which integrates mobile entertainment into the multi-channel television environment through audience participation via their mobile and/or fixed line phone. These formats and applications generate telephony-based pay-to-play and pay-to-participate income streams through revenue sharing agreements with broadcasters, mobile phone aggregators and fixed line operators. Participants’ details are retained by the Group on a database that allows it to market other services to them. The Group’s applications and services can be utilised on multiple media platforms (television, internet and mobile), require no set-top box and are quick to implement as viewers can participate via their mobile phone. Its interactive content is also well suited to television over the internet. The Group’s programming is able to generate revenue throughout its broadcast period and benefits from lowcost user-generated content.[1]
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