• BT and Vodafone both have track records of sluggish growth and high debt levels

  • Both firms have cut their dividends in recent years, but offer attractive yields today

  • Both have attracted high-profile major shareholders over the last two years

  • Is there a clear choice for retail investors today?

BT (LON:BT.A) and Vodafone (LON:VOD) remain two of the most popular FTSE 100 dividend shares with UK retail investors. High dividend yields, seemingly cheap valuations and well-known brands make for an obvious choice.

However, the share prices of both companies have fallen by more than 50% over the last 10 years – a period when even the staid FTSE 100 has managed a near-25% rise. Dividend cuts, falling revenue and uncomfortable debt burdens have all highlighted these firms’ constant struggle to balance low growth with high spending requirements.

In this article I’m going to take a fresh look at both companies following their recent trading updates. Where should investors put their cash today – or should we steer clear of both stocks?

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Let’s recap what each of these groups does. Despite being widely compared, they’re quite different businesses.

BT

BT is the incumbent fixed-line operator in the UK, with by far the largest network. An accelerated upgrade to fibre is underway.

In mobile, BT owns EE, which is said to offer the UK’s best coverage.

Finally, BT offers a wide range of services to business and enterprise customers.

Recent trading: In its recent nine-month trading update, the company said its fibre rollout is now passing 62,000 premises each week. There’s been a 51% year-on-year increase in customer orders for fibre-to-the-premises (FTTP) services.

CEO Philip Jansen believes this investment will generate growth in the future, but the benefits have yet to feed through to BT’s trading performance. Revenue for the nine-month period fell by 1% to £15.6bn, while adjusted EBITDA rose by 3% to £5.9bn.

Here’s how BT’s valuation looks at the moment, based on consensus forecasts:

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The valuation appears to be tempting, but this has been true for many years, suggesting a possible value trap.

Vodafone

Vodafone’s biggest single market is in Germany, where it’s a major broadband and mobile operator. Spain…

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