I have a thesis, which is probably wrong (they usually are) that the much unloved Abrdn (LON:ABDN) is an opportunity hiding in plain sight. Please shoot me down ...

Abrdn (sod it ...) Aberdeen is a complex, fairly hopeless active manager that's seen a succession of issues with customers withdrawing funds, star managers decamping, overpaying for acquisitions, losing vowels and demonstrating the general level of incompetence that one would normally associate with a government department on a good day. It's quite clearly on the wrong side of history, as indexing grows ever more important and AI looms menacingly in the rear view mirror. Frnkly it's a trrble cmpny.

But ...

It's so complex I don't really know how to value it (hence the post), but there are a couple of metrics that stand out. Back at the beginning of the year Graham Neary pointed out how cheap Jupiter Fund Management (LON:JUP) was, estimating that you got about £100 of assets under management (AUM) for every pound you spent in buying shares. Well, on the same metric for Aberdeen you currently get £180. If Jupiter is cheap then Aberdeen is the discounted crap you get at the back of a discount shop.

Aberdeen also owns interactive investors (ii) which they bought at a then inflated price of £1.5 billion back in 2021.  Roughly ii can be compared to Hargreaves Lansdown (LON:HL.) and AJ Bell (LON:AJB) - it's a brokerage platform offering share dealing and access to funds for relatively active investors. To be fair HL and AJB are more wealth management platforms for the less than super rich but it doesn't seem unreasonable to try and value them on a similar basis.

 As of today - which has seen both HL and AJB share prices rise significantly in the wake of the bid for HL - this looks like:

  • HL - each customer is worth £2,497 (4.6 billion market cap / 1.86 million customers)
  • AJB - each customer is worth £2,982 (1.5 billion market cap / 503,000 customers)

At last count ii has 400,000 users and on an equivalent basis, taking the lower of those values and then discounting 25%, that gives a valuation for ii of just shy of £750 million.

Hence, at the current price of £1.56 for Aberdeen you're getting a staggering amount of AUM (which…

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