Happy Christmas and welcome to our festive stock-picking series: the 12 Stocks of Christmas. Between now and the Twelfth Night (6 January), Graham, Mark and I will bring you four pieces of companies analysis each - these are all stocks that we’ve got on our watchlists, have added to our portfolios or we’re generally optimistic about for the coming year.
We hope these picks will give you some food for thought in the down time between Christmas and the start of a new year.
Let us know your thoughts on our choices and if there are any companies which are hot on your radar for 2025.
Garmin (NYQ:GRMN) - a cash generative tech company with more to offer in 2025
Market cap at the time of writing £32bn at a share price of $209
I’m kicking off with the sole US offering on our list because it’s Christmas Day and I am hoping to be unwrapping a Garmin as you are reading this.
In 2024, the US company is probably best known for its wearable devices and exercise tracking equipment. With good reason. Together ‘fitness’ and ‘outdoor’ operations made up 58% of revenues and 68% of operating profits in 2023. And they have been strong contributors to the company’s strong performance in 2024 with sales up 32% and 10% respectively in the nine months to September.
But Garmin is more than a wearable devices business. Founded in 1989, the company’s first product was a GPS unit for boating. Within five years it had added the US Army as a major customer and reached annual sales of over $100m.
Through the 2000s, Garmin continued to build innovative tracking devices for maritime and aviation markets, but also made its first foray into consumer devices. The Forerunner (the world’s first training smartwatch) was launched in 2004 and the Edge (a GPS-enabled cycling computer) came the following year.
But it was the GPS-enabled navigation system for cars which gave the company’s sales a real boost. Alongside TomTom, Garmin shared a duopoly in the SatNav market which saw auto sales rise to 80% of total revenues.
The arrival of Google Maps alongside an acceleration in smartphone capabilities put paid to the SatNav party by the early 2010s, but…